Real Sociedad
Streamlining sales workflow for maximum efficiency
Background
Real Sociedad is a professional football club located in San Sebastián, Spain. Founded in 1909, the club has established itself as one of the most consistent sides in Spanish football, having competed in 78 seasons of La Liga. Playing its home matches in the Basque Country, Real Sociedad is widely recognised for its strong regional identity, youth development focus, and attractive style of play.
The club enjoyed its greatest period of domestic success in the early 1980s, winning back-to-back La Liga titles in the 1980-81 and 1981-82 seasons. In addition, Real Sociedad has claimed the Copa del Rey multiple times, cementing its reputation as a historically successful and competitive club within Spanish football.
Jon Ercilla
IT & Digital, Real Sociedad
Optimising our sales workflow has saved us time, increased productivity, and boosted our revenue.
The Challenge: Inefficient Sales and Sponsorship Processes Hindering Growth
Real Sociedad found themselves in a position where they faced inefficiencies in managing their sales workflow and sponsorship operations. Lead management, collaboration across teams, and tracking sponsorship details were time-consuming and fragmented. This made it difficult to gain actionable insights, respond quickly to opportunities, and maintain a complete overview of sponsorships, ultimately limiting productivity and revenue growth.
The Solution: Streamlining Operations with Clubtimiser
To address these challenges, Real Sociedad implemented the Clubtimiser Essentials package in 2022. The platform streamlined the club’s sales processes through automated lead management, seamless real-time collaboration, enhanced reporting, and analytics. Sponsorship management was also centralised, allowing the club to track all contracts, deadlines, and performance metrics in one unified system. This holistic approach enabled data-driven decision-making and improved operational efficiency.
Optimised Sales Workflow
Leads were captured, categorised, and tracked efficiently, enabling faster deal closures and shorter sales cycles.
Enhanced reporting & analytics
Real-time data provided actionable insights for strategic growth, used across the organisation.
Centralised sponsorship mgmt.
Comprehensive tracking of all contracts and sponsorships performance gave a complete overview, improving management and planning.
